What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage.  Of brands, governments, non-profits, influencers; your neighbour and of course whoever you’ve matched up with on Tinder (but that’s nothing new).

Many people don’t realize how much stress is building up until they suddenly feel overwhelmed. When you begin to feel overwhelmed, it’s important to have strategies to help you cope and relax both your mind and your body. We’ve put together some calming coping strategies that you can utilize no matter how busy you may be […]

Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 […]

To celebrate the end of a very successful year, Women in PR North America planned a Great Gatsby Roaring 20’s Holiday Party at Hycroft Manor in Vancouver, B.C. for 50 special guests. The event was in the mansion’s private speakeasy, which was built during prohibition where roaring 20’s style parties took place.

Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you. Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your […]

Are you wondering about the pros and cons about working with a large PR agency versus working with a small boutique agency?

Patricia Courtney has worked in the PR and Communications industry for nearly 10 years. Currently, she works as the Manager of Global Luxury Brands Communications at AccorHotels.

Your credibility and experience is the key to a growing PR business or career. You need to showcase it the right way in order to maximize your potential and position yourself as a PR expert.

Women in Public Relations exists to help you succeed and to propel you into a leadership position. PR is known as the profession where you never stop learning, where forever students learn new skills, new practices, new tactics everyday. In our Public Relations Foundations course we share how you can turn your PR dream into an actionable plan.

Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn’t be online, ORM is essential to any brand’s image.