AgencyBusinessLeadershipWomen in PREstablish Your PR Expertise with Cornerstone Content

Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you. Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your field.

AgencyBusinessCampaignsLeadershipWomen in PR10 Ways To Grow Your Influence in the PR Industry

Women in PR North America asked our members for some ways to become an important industry influencer in public relations. Although it can take some time, there are certain things you can do to speed up the process. 

AgencyBusinessCampaignsLeadershipmoneyWomen in PRWhy PR Agencies Give Too Much Work for Free

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. In many ways, this is the easy part even though it is essential. The hard part is ensuring that you give clients what...

BusinessCampaignsLeadershipProgramsWomen in PROnline Reputation Management Is Essential To Any Brand’s Image

Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn’t be online, ORM is essential to any brand’s image.
What You Need To Consider Before You Hire A New PR Assistant

AgencyBusinessJobsWomen in PRWhat You Need To Consider Before You Hire A New PR Assistant

Hiring a PR Assistant can be a great way to expand your PR agency and your PR services. While your new hire is taking care of the administrative portion of your business, you can focus on your PR clients and growing your PR agency as a successful women in public relations. 
I Want To Work In PR. What Will My Salary Be?

AgencyJobsWomen in PRI Want To Work In PR. What Will My Salary Be?

The job: Public Relations Photo Credit: Tracey Bochner, president of Paradigm PR, left, and Michael Abbass, senior vice-president, in their office in Toronto.  Brett Gundlock, for The Globe and Mail The salary:  Starts at about $40,000 for managers and grows to about $80,000 for associates and beyond. Pays about $150,000 for more senior roles, such as senior vice-president or president. The education: Marketing, communications or journalism are common routes to public relations. Colleges and universities across Canada...

American Women in Public Relations® (Women in PR USA®) and Canadian Women in Public Relations® (Women in PR Canada®) has been formed to enable groups of public relations women leaders across the Americas to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today.