AgencyBusinessLeadershipWomen in PR4 Steps To Find Media To Write About You

Are you ready to start getting some new publicity? There’s a process for getting publicity effectively, which starts with defining what’s unique about your offering and then coming up with stories to share. Once you have a newsworthy story, the next step is to reach out to journalists and influencers who can help get your story out there to the world.

AgencyBusinessJobsLeadershipLifestyleWomen in PRHow Digital Networking Can Help Your PR Career

It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

AgencyBusinessLeadershipLifestyleMind HacksProgramsWomen in PRHow To Get Things Done: Stop Procrastinating

We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...

CampaignsGlobalLeadershipLocalRegionsWomen in PRHow The PR Industry Can Be Anti-Racist: Make Meaningful Change

I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. I also grew up in the Aryan Nation capital of the world. 
How To Start Your Side Business While Working Full Time

BusinessJobsWomen in PRHow To Start Your Side Business While Working Full Time

Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like the Empress Avenue Shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and effort into launching a new business, jumping in with both feet is far riskier than working the business on the side...
What You Need To Consider Before You Hire A New PR Assistant

AgencyBusinessJobsWomen in PRWhat You Need To Consider Before You Hire A New PR Assistant

Hiring a PR Assistant can be a great way to expand your PR agency and your PR services. While your new hire is taking care of the administrative portion of your business, you can focus on your PR clients and growing your PR agency as a successful woman in public relations. 

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American Women in Public Relations® (Women in PR USA®) and Canadian Women in Public Relations® (Women in PR Canada®) has been formed to enable groups of public relations women leaders across the Americas to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today.