Stay for the connections that last long after the day ends.
Come for the insights.
women in pr north america
Join us in Toronto to connect face-to-face with women in public relations, investor relations, business, media, and beyond who are building meaningful, impactful careers.
This is a space to learn what truly works well in our collective fields— from navigating visibility and leadership to building a sustainable career or business in fast-moving, high-stake industries.
create somethig that matters
Meet Us in Real Life
workwell conference
may 8, 2026
- Panel Sessions
- Networking Breaks
- General Seating
- Everything in Regular
- Lock-in low 2026 pricing
- Save $50 on your ticket
- Join us every year!
- Everything in Regular
- VIP Reserved Seating
- VIP Swag Bag
includes:
includes:
includes:
All Access VIP
Regular Pass
Annual Ticket
most popular
REGISTER NOW to lock in the lowest rate before prices increase!
Ticket Options
- How do you protect your health and avoid burnout?
- How do you grow and use your wealth with intention?
- How do you make the greatest impact — while staying ahead of what’s working well in public relations?
- How do you prove the value of what you do in your field?
The Women in PR North America WorkWell Conference brings together women to answer these questions, and so much more!
Where women build sustainable careers and businesses through health, wealth, and impact.
If you’ve ever felt like you’re figuring it out as you go — you’re not alone. If you care about doing meaningful work and protecting your wellbeing — you’re in the right place.
Our conference is built for women who are ambitious, thoughtful, and committed to growing careers that feel aligned. This is a community that understands your challenges, celebrates your wins, and welcomes you exactly as you are.
You're one of us
one Day That could Change Everything
One day. Real conversations. Your people.
Women in PR North America's WorkWell Conference is more than an event — it’s a reset.
A chance to step out of the noise, connect with people who get it, and be inspired by what’s possible when women come together with intention.
You’ll leave energized, supported, and reminded that you don’t have to do this alone.
This could be the day that changes how you show up — at work and beyond.
Speakers
Women in PR North America's WorkWell Conference May 8, 2026.
Schedule
Main stage talks and breakout sessions
9:30 am - 4:00 pm
Registration Opens
9:00 am - 9:30 am
FRIDAY, MAY 8th, 2026
MAY 8
Networking Event
4:00 pm - 5:00 pm
PR has evolved beyond media relations into an integrated, data-informed, and creativity-driven discipline. This panel explores what’s working today, and what PR leaders must rethink to remain relevant, credible, and impactful.
What Works Well Now? The Modern Communicators Playbook
Opening Panel 1
PANEL 5
PANEL 4
PANEL 3
PANEL 2
PANEL 1
Panel Sessions
AI is no longer a future concept, it’s part of our daily work. This panel dives into how communications leaders are actually using AI today: where it enhances creativity, where it creates risk, and how to use it strategically without compromising brand trust.
How Are Communicators Thinking About AI in 2026?
Panel 2
PANEL 5
PANEL 4
PANEL 3
PANEL 2
PANEL 1
High-performing teams require psychologically safe cultures, ethical leadership, and leaders who model care alongside accountability. This panel reframes wellbeing as a strategic leadership responsibility, not a perk.
Wellbeing at Work — Mental Health, Ethics & Human-Centered Leadership
Panel 3
PANEL 5
PANEL 4
PANEL 3
PANEL 2
PANEL 1
Visibility is no longer just about reach. It’s about credibility, connection, and conversion. This panel unpacks how PR leaders can harness creators, live shopping, and personal brands to drive real business outcomes without losing trust.
Visibility That Converts and Builds Trust. Influence, Creators & New Media
Panel 4
PANEL 5
PANEL 4
PANEL 3
PANEL 2
PANEL 1
Growth doesn’t have to mean overextension. This panel offers candid insight into building profitable businesses and careers, navigating the shift from practitioner to founder, and creating sustainable growth models that protect both revenue and wellbeing.
Wealth & Growth — Building Profitable, Sustainable Businesses and Careers
Panel 5
PANEL 5
PANEL 4
PANEL 3
PANEL 2
PANEL 1
NORTH AMERICA
Presented by
- Panel Sessions
- Networking Breaks
- General Seating
- Everything in Regular
- Lock-in low 2026 pricing
- Save $50 on your ticket
- Join us every year!
- Everything in Regular
- VIP Reserved Seating
- VIP Swag Bag
includes:
includes:
includes:
All Access VIP
Regular Pass
Annual Ticket
most popular
REGISTER NOW to lock in the lowest rate before prices increase!
Ticket Options
“Women have played a predominant role in establishing and continuing to shape the public relations industry we know today, an achievement I am very proud of and a legacy I hope to continue through my work with this organization. I encourage women to consider joining the organization to access tools and networks to support our common goals.
“I encourage women to consider joining this organization.”
ELISHA MCCALLUM
Now, more than ever, it’s imperative that professional women take a leadership role within the business world. To do this – particularly in the PR industry – there must be a vehicle, such as this organization, that enables us to connect, motivate, and support each other.
“You can support our organization by becoming a member.”
LYNN GERVAIS
“Women are a driving force in PR. We are not just sitting back on the sidelines and watching change. We are making change happen. Women in PR North America marks growth and commitment, and a goal to continually advance our roles in the profession.”
“We are not just sitting back on the sidelines and watching change.”
Deirdre Breakenridge
If you’ve ever sat down to plan your visibility strategy and thought, “What should I pitch this month?” — you’re not alone. Consistent publicity doesn’t happen by accident. It happens when you have a clear roadmap that aligns your brand with the moments that matter.
Introducing the Women in PR North America WorkWell Publicity Calendar — your month-by-month guide to timely PR opportunities, seasonal trends, media moments, and awareness dates that help you pitch smarter, stay ahead of the news cycle, and show up everywhere your audience is paying attention.
WOMEN IN PR NORTH AMERICA'S WORKWELL PUBLICITY CALENDAR