Sabrina Lynch, Vice President Consumer Marketing at Zeno Group, specializes in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia. She contributes to Forbes.com, Huffington Post and PR Week. Name: Sabrina Lynch Business: Zeno Group Title: Vice President Describe yourself in 3 words: Fearless, Adventurous, Grounded Education: BA (Hons) Law with French, Diplôme […]

If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia. Determining a budget for PR is more about risk analysis and managing expectations than it […]

Sandra Garcia is a “conscious” Public Relations professional with over 10 years in the field who believes that stories have the power to change the world. This vegetarian, Transcendental Meditation practitioner, film and self-development junkie, and writer, tells the Organization of Canadian Women in Public Relations she re-branded her company into Conscious PR in 2012 after an epiphany she had. […]

Nicole Rodrigues is the CEO and Founder of NRPR Group, an agency based in Beverly Hills, CA. She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt, executing strategic campaigns for some of the biggest names in the business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, […]

Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as […]

Natasha Netschay Davies is Co-Founder, Director of PR & Digital Content at Moonraker PR, a full-service communications, PR and digital/ social media content firm based in Vancouver, B.C. In addition to her role as advisory council member with Women in PR Canada, Natasha serves as Chair of the Vancouver Chapter. She thrives on change and learning. As an Instructor at Simon […]

This year our New Year’s resolution at Women in PR is to redefine success and happiness. As women in public relations, we get to make our own rules, but the trouble is many of us are still living by the rules that others are making. Some things in life work well, but some things just […]

If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits. Business advisor and Expedia founder Stuart MacDonald believes PR is crucial to marketing success. He’s a big believer in the power […]

New National Organization American Women in Public Relations (Women in PR USA™) Launches to Advance Women in the PR Profession across North America Official Celebration held June 2017 in New York City The Organization of Canadian Women in Public Relations (Women in PR Canada) is pleased to announce the launch of its sister organization, American Women in […]

We encourage you to support women in public relations across North America that lead, inspire and build successful brands.