Content is an essential part of any public relations and marketing plan. It’s how you can determine what you want to be known for and it will dictate how your audience sees you. Your content is what brings new people into your orbit, builds a relationship with your audience, and establishes you as an expert in your […]

Are you wondering about the pros and cons about working with a large PR agency versus working with a small boutique agency?

Your credibility and experience is the key to a growing PR business or career. You need to showcase it the right way in order to maximize your potential and position yourself as a PR expert.

Women in Public Relations exists to help you succeed and to propel you into a leadership position. PR is known as the profession where you never stop learning, where forever students learn new skills, new practices, new tactics everyday. In our Public Relations Foundations course we share how you can turn your PR dream into an actionable plan.

The Organization of Canadian Women in Public Relations (Women in PR Canada) and the Organization of American Women in Public Relations (Women in PR USA) are pleased to announce Business Wire as a Corporate Partner with Women in PR North America. With Business Wire’s support, Women in PR North America can continue to expand its professional development, networking, […]

Tara MacInnis is the Associate Fashion and Beauty Editor at FLARE, a Canadian online fashion magazine published by Rogers Communications. Originally from Nova Scotia, her dad’s job moved her all over the world while she was growing up. Tara lived in several Canadian cities, as well as Virginia and Australia. Seven years ago, she moved to Toronto to study journalism […]

Michelle Messenger Garrett is a results-driven PR consultant, strategist and award-winning writer with more than 20 years of experience working with companies ranging in size from start-ups to large corporations such as HP, Adobe and Symantec. After spending seven years in Silicon Valley, she returned to her roots in Ohio where she leads her own […]

Today, April 2, is Equal Pay Day in 2019, a day that symbolizes the size of the gender pay gap. The day exists to showcase how far the average woman must work into the next year to earn what the average man earned by Dec. 31 of the previous year. To mark Equal Pay Day in 2018, […]

The job: Public Relations Photo Credit: Tracey Bochner, president of Paradigm PR, left, and Michael Abbass, senior vice-president, in their office in Toronto.  Brett Gundlock, for The Globe and Mail The salary:  Starts at about $40,000 for managers and grows to about $80,000 for associates and beyond. Pays about $150,000 for more senior roles, such as senior […]

It’s 2019, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.