Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be […]

In PR, we often write the speeches. However, how often do we use public speaking as our own PR tool? Public speaking is an underrated, yet fantastic way to increase the awareness of your own brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the […]

New uncertainties call for new measures in the digitally connected world, where social distancing and digital presence has become a new normal. Small businesses, like superheroes, are discovering new and innovative ways to use their superpowers to continue in the business.

I own a PR agency. I run a training company for PR teams. I’ve been in an interracial relationship with a Black man for more than a decade. I also grew up in the Aryan Nation capital of the world. 

Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great […]

Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets […]

A lot of professional think that simply being good at something is enough to have clients knocking on their door. However, you need to be more than good to get attention and to get paid. Nailing down your first freelance client can be a daunting task, but once you get the ball rolling it becomes […]

Many people don’t realize how much stress is building up until they suddenly feel overwhelmed. When you begin to feel overwhelmed, it’s important to have strategies to help you cope and relax both your mind and your body. We’ve put together some calming coping strategies that you can utilize no matter how busy you may be […]

To celebrate the end of a very successful year, Women in PR North America planned a Great Gatsby Roaring 20’s Holiday Party at Hycroft Manor in Vancouver, B.C. for 50 special guests. The event was in the mansion’s private speakeasy, which was built during prohibition where roaring 20’s style parties took place.