If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia. Determining a budget for PR is more about risk analysis and managing expectations than it […]

Sandra Garcia is a “conscious” Public Relations professional with over 10 years in the field who believes that stories have the power to change the world. This vegetarian, Transcendental Meditation practitioner, film and self-development junkie, and writer, tells the Organization of Canadian Women in Public Relations she re-branded her company into Conscious PR in 2012 after an epiphany she had. […]

Nicole Rodrigues is the CEO and Founder of NRPR Group, an agency based in Beverly Hills, CA. She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt, executing strategic campaigns for some of the biggest names in the business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, […]

Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as […]

Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedures processes.

Dynamically innovate resource-leveling customer service for state of the art customer service. Objectively innovate empowered manufactured products.

Natasha Netschay Davies is Co-Founder, Director of PR & Digital Content at Moonraker PR, a full-service communications, PR and digital/ social media content firm based in Vancouver, B.C. In addition to her role as advisory council member with Women in PR Canada, Natasha serves as Chair of the Vancouver Chapter. She thrives on change and learning. As an Instructor at Simon […]

The damage may be done. A negative family environment or significant relationship has left you with poor self-esteem or poor processing habits. Or perhaps it was that toxic company you worked at for twelve years. However, no matter what caused you to adopt an “I’m doomed, I may as well give up: Happiness/success is not […]

As human beings, we can’t help but be influenced by what the people around us say and do. Inevitably, toxic people come into our lives—people who drag us down instead of building us up (or at least, not harming us!) If someone drains you of energy, makes you lose confidence or feel worse about yourself, […]

Are you a “glass-half-empty” person? If so, call yourself on these negative, doom-and-gloom self-messages. Say to yourself: “Let’s turn this around and transform this thought into glass-half-full.” It may feel contrived and your heart may not be in this little exercise at first, if you’ve been undergoing stress or challenges in your business or personal […]