Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like a blog or a shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and […]

For effective publicity, you need to be organized and put in the work to control the message you send to the public. If you want to get some press for your business or for your clients, you need to define what’s unique about your offer and make a list of brand stories to share. Once you have a […]

Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the […]

There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can […]

It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in […]

We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face […]

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be […]

A career portfolio is a collection of items that shows your work. It contains evidence of your knowledge, skills, and abilities, highlighting what you’ve learned, what you know, and what you can do. Many people assume career portfolios are only useful in a job search but they can be used in a variety of situations […]

In PR, we often write the speeches. However, how often do we use public speaking as our own PR tool? Public speaking is an underrated, yet fantastic way to increase the awareness of your own brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the […]

Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great […]