A few months ago, I was talking to a talented PR freelancer named Sarah. She had spent years working with amazing clients, pitching stories to top-tier media outlets, and helping brands grow through impactful campaigns. As we chatted over coffee, she said something I hear from countless PR professionals: “I love what I do, but I’m […]

We get it—finding the perfect PR role can feel overwhelming. Whether you’re just starting out or have years of experience, but haven’t applied for a new job in a while, the process can leave you wondering where to begin. Maybe you’re scrolling through job boards, unsure which roles truly align with your goals. Or perhaps […]

Imagine this: you wake up in the morning excited to tackle your day, not because it’s free of challenges, but because you have the tools, support, and mindset to handle anything that comes your way. Your work doesn’t feel like an endless grind, but a purposeful mission, one that inspires you to lead, innovate, and […]

As the Founder of Women in PR North America, I’ve spent years working alongside some of the most brilliant female entrepreneurs and leaders in public relations. If there’s one thing I’ve learned, it’s that behind every thriving business is a solid plan—and behind every overwhelmed entrepreneur is a lack of one. This truth really hit […]

If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. […]

Successful women in public relations often have one thing in common, and no, it’s not just their incredible wit, intellect, and inner strength! They’re surrounded by a close network of other successful business women. Indeed, a recent study showed that a whopping 75% of women in senior positions had “an inner circle of predominantly female […]

The Organization of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America) have developed a new website to bring together both entities into one cohesive brand platform. The website has been designed to provide a user-friendly experience, with streamlined navigation and functionality, to allow visitors to see the full product […]

Hiring a PR Assistant can be a great way to expand your PR agency and your PR services. While your new hire is taking care of the administrative portion of your business, you can focus on your PR clients and growing your PR agency as a successful woman in public relations. 

Jo Caruana is the founder and CEO of the Finesse Group, a global organization with bases in the UK, the US, and Malta. The Group’s various arms work together to finesse every aspect of the client journey – from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. Jo is also […]

Brand building isn’t just meant for large-scale businesses or start-ups. In today’s super-connected work environment, how you do your work goes together with the personal results you deliver. Sometimes this comes in the form of your trademark approach to solving problems, or how you specifically manage and connect with your teammates. All these different factors […]