It’s essential that you are working on building a strong personal brand on a consistent basis. People will remember YOU, as a person, before they remember your business.
In Becoming Memorable: The Female Entrepreneurs Guide to Public Relations, Talia Beckett Davis, President of American Women in Public Relations and Canadian Women in Public Relations, shares her personal tips to help you get started with your own PR strategy.
Life is too short not to make meaningful connections. Be authentic, follow your passion, cultivate relationships and use social media networking to accelerate your connections.
Building a strong support network can open up doors for opportunity and is one of the most influential things you can do for your career success.
Find other women that share your business goals, but don’t be afraid to move out of your comfort zone. Do you see that shy person sitting in the corner? She may be your next client. Find ways to collaborate, especially as a solo entrepreneur, in order to reach a level of success you never thought possible. Read more…
Join American Women in Public Relations for a 90 minute video discussion on career offroads and onroads – navigating a woman’s career in business. It is based on a Harvard Business Review report entitled “The Hidden Brain Drain: Off-Ramps and On-Ramps in Women’s Careers.”
This is an introductory foundations course available online for students who want to pursue a career in public relations or a refresher for entry level PR practitioners. We provide an overview of the basics of the PR discipline and this course will serve as a tool to assess your PR knowledge.
In this online course we discuss how to focus your email newsletter content to nurture potential clients and engage current customers.
Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.
This holiday season we encourage you to support women in public relations across North America that lead, inspire and build successful brands.
Here’s our list of 10 women in public relations who are making an impact for their clients and employers.
CANTOR INTEGRATED MARKETING STAFFING
Cantor Integrated Marketing Staffing led by Marie Raperto in New York City, recruits in the fields of public relations, marketing, corporate communications, social media and advertising. They also offer online reputation profile consultations to help women in public relations create an online brand and attract recruiters.
Dawn Chubai is a television veteran with over 17 years of on-air experience. She provides media training services for PR firms and corporations needing to build skills in their representatives, to individuals needing a refresher for an upcoming interview. She is currently working as Show Host for Good Morning TSC, Today’s Shopping Choice and is the former host of Breakfast Television in Vancouver.
DEIRDRE LOPIAN PUBLIC RELATIONS
Deirdre Lopian Public Relations is an agency specializing in building brands through social media strategy, digital marketing and event production. They lead client campaigns in the sports, entertainment, hospitality and lifestyle industries. Deirdre’s vast background in event management includes producing events for organizations such as Live Nation, WWE, HBO Sports, UFC, Miss America Organization and the NHL, to name a few.
Moonraker PR develops integrated PR, online communications and digital/social media strategies for clients from a variety of B2C, B2B and B2G industries. Led by Natasha Netschay Davies, the agency provides new media and crisis communications training to business, government and non-profit sectors.
Morcom Media is a new media PR consultancy with a select clientele and sensibility in fashion, entertainment and beauty led by Vanessa Morcom. They are currently working with ME to WE, part of WE Charity to empower domestic and international change.
PINK PEARL PR
Pink Pearl PR is a stylish, West Coast boutique public relations agency with a global reach, specializing in luxury female marketing for baby and kid’s products, beauty, fashion and lifestyle managed by Talia Beckett-Davis. They are currently working with Australia’s iconic award-winning technical fashion brand, Lorna Jane to launch their new digital flagship store lornajane.ca dedicated to the Canadian market.
PKE MARKETING AND PR SOLUTIONS
PKE Marketing and PR Solutions led by Phyllis Ershowsky, is a strategy-based, results-oriented firm committed to listening to our clients and to accomplishing their objectives to strengthen reputations, enhance relationships and build business. They work with clients in banking, healthcare, tourism, education, authors, and more!
PowHERhouse is a national Women’s Media Organization with a strong focus on social impact, utilizing a partner-focused, subscription-based media model led by Charlene SanJenko. The mission of PowHERhouse is to redefine the role of women’s media and the impact it can make by mobilizing Canadian leaders who in turn mobilize Canadian women.
SHONALI BURKE CONSULTING
Shonali Burke is a growth strategist whose unique combination of business acumen, integrated marketing communications expertise and project management skills helps businesses around the globe bring big ideas to life. She provides group and individual training to PR professionals at The Social PR Virtuoso®, an educational brand owned and operated by her consulting company, Shonali Burke Consulting. Get your All-Access Pass to The Social PR Virtuoso® Master Course for a one-time investment of $297. Discount promo code: WomeninPR
TOWN HALL BRANDS
Leeann Froese and Andrew von Rosen head Town Hall Brands, supported by a smart, dedicated, and hardworking team. The concept of town hall—a place where people gather to exchange and share valuable ideas and information—forms the foundation. They are currently working with Angie Quaale of Well Seasoned Gourmet Food Store’s on two house-made products: Ready-to-Eat Cookie Dough and gluten-free Chocolate Salami.
Give the gift of membership with Women in PR North America.
The organization is building chapters across Canada and the USA. Through student, individual and corporate subscriptions, members have access to networking opportunities, complimentary courses, case studies, replays of our live events, discounts, templates and video discussions, with new content added to our members academy each month. Memberships are reciprocal across Canada and the USA.
Talia Beckett-Davis, Chairwoman and President of Women in PR USA, joined Deirdre Breakenridge, CEO of Pure Performance Communications, at Nasdaq in New York City to discuss the expansion of The Organization of Women in PR into the U.S. and their dedication to advancing women in the field of public relations. Read more…