It’s 2019, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.

Sabrina Lynch, Vice President Consumer Marketing at Zeno Group, specializes in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia. She contributes to Forbes.com, Huffington Post and PR Week. Name: Sabrina Lynch Business: Zeno Group Title: Vice President Describe yourself in 3 words: Fearless, Adventurous, Grounded Education: BA (Hons) Law with French, Diplôme […]

If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia. Determining a budget for PR is more about risk analysis and managing expectations than it […]

Sandra Garcia is a “conscious” Public Relations professional with over 10 years in the field who believes that stories have the power to change the world. This vegetarian, Transcendental Meditation practitioner, film and self-development junkie, and writer, tells the Organization of Canadian Women in Public Relations she re-branded her company into Conscious PR in 2012 after an epiphany she had. […]

Nicole Rodrigues is the CEO and Founder of NRPR Group, an agency based in Beverly Hills, CA. She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt, executing strategic campaigns for some of the biggest names in the business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, […]

Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as […]

Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedures processes.

Dynamically innovate resource-leveling customer service for state of the art customer service. Objectively innovate empowered manufactured products.

Natasha Netschay Davies is Co-Founder, Director of PR & Digital Content at Moonraker PR, a full-service communications, PR and digital/ social media content firm based in Vancouver, B.C. In addition to her role as advisory council member with Women in PR Canada, Natasha serves as Chair of the Vancouver Chapter. She thrives on change and learning. As an Instructor at Simon […]

The damage may be done. A negative family environment or significant relationship has left you with poor self-esteem or poor processing habits. Or perhaps it was that toxic company you worked at for twelve years. However, no matter what caused you to adopt an “I’m doomed, I may as well give up: Happiness/success is not […]