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women in pr north america
workwell conference 2026

Conference
Schedule

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Start your day connecting with ambitious, like-minded professionals from across our collective industries. Our opening session will dive into what’s working well in communications today, equipping you with a modern, future-ready playbook.

Throughout the day, you’ll explore how leaders are strategically integrating AI, building trust through visibility and creator partnerships, and redefining high performance through wellbeing and human-centered leadership. You’ll also gain insights into building profitable, sustainable businesses without sacrificing balance.

Between sessions, enjoy curated wellness networking breaks designed to spark meaningful conversations, foster authentic relationships, and maintain your energy. By the end of the day, you’ll leave not only inspired, but equipped with practical strategies, new connections, and renewed clarity for your next level of leadership. 

The Momentum You Need for Your Next Chapter of Leadership

May 8, 2026

WHAT TO EXPECT ON FRIDAY, MAY 8, 2026

Registration and networking coffee.

9 a.m.

Panel 1: What Works Well Now? The Modern Communicators Playbook 

9:45 a.m.

Panel 2: How Are Communicators Thinking About AI in 2026?


11 a.m.

Wellness Break + Networking Coffee



10:30 a.m.

Networking lunch with open mingling in the Quad, the stunning outdoor courtyard inside Hart House. Surrounded by castle-like stone walls and timeless architecture, this gorgeous space offers the perfect backdrop to step outside and continue meaningful conversations.

11:45 a.m.

Opening
session

Exchange ideas and connect with leaders

Run of the Day

A guided movement experience designed to reset your energy, sharpen your focus, and ground you in the right mindset.

1:00 p.m.

Panel 3: Wellbeing at Work — Mental Health, Ethics & Human-Centered Leadership

1:15 p.m.

Wellness Break + Networking Coffee

2:00 p.m.

Panel 4: Visibility That Converts and Builds Trust — Influence, Creators & New Media


2:30 p.m.

Panel 5: Wealth & Growth — Building Profitable, Sustainable Businesses

3:15 p.m.

High- performance starts with wellbeing

What a day of growth and reflection!

Event ends. 

5:00 p.m.

Today’s most effective communicators are integrating strategy, creativity, data, and executive visibility. In this session, industry leaders will share what’s working right now, from AI-powered workflows to thought leadership strategies, and what needs to be rethought to stay relevant in a rapidly changing landscape.

  • Alliance B. Daniels – Manager, Government Relations, ONE Campaign
  • Candice So – Director, Product Communications, Gusto
  • Julia Ippolito – Creative Director, Monks
  • Meaghan Beech – VP, Practice Lead, Consumer, NATIONAL Public Relations
  • Julia Oosterman – Chief Communications Officer, City of Toronto

AI is no longer a future concept, it’s part of our daily work. This panel dives into how communications leaders are actually using AI today: where it enhances creativity, where it creates risk, and how to use it strategically without compromising brand trust or your personal mental health. If you’ve been wondering how to stay ahead without feeling overwhelmed with burnout, this conversation is for you.

  • Eric Tang, Founder and President, Front Street Partners
  • Liz Culley-Sullo – Director of Public Relations, BrainBox AI
  • Stephanie Armstrong – CEO, Moxie Creative Studios
  • Leslie Quinton, VP Public Affairs at La Caisse
  • Leigh Dow – CMO, Mattermost
  • Lisa Davis - VP, Marketing, Notified

Here's What You'll Learn

What Works Well Now? The Modern Communicators Playbook

How Are Communicators Thinking About AI in 2026?

SESSION 1

SESSION 2

Visibility today isn’t just about being seen, it’s about being trusted. From the rise of the creator economy to live commerce and personal branding, this panel explores how to turn visibility into meaningful business outcomes, without sacrificing credibility. You’ll walk away with a smarter approach to influence in today’s digital landscape.

  • Candice So – Director, Product Communications, Gusto
  • Dawn Chubai – Founder, Live Selling School
  • Sara Rezaee – Head of Creator Marketing NA, Edelman
  • Audrey Hyams Romoff – Founder, OverCat
  • Julie Cole – Co-Founder, Mabel’s Labels

Visibility That Converts and Builds Trust. Influence, Creators & New Media

PANEL 4

High performance without burnout, is it really possible? This panel reframes wellbeing as a leadership strategy, not a perk. We’ll explore how to build resilient teams, foster ethical cultures, and lead in a way that supports both results and people. Because sustainable success starts from within.

  • Callum Haney – Former Cabinet Press Secretary, Ministry of Mental Health
  • Diane Wolf – Registered Psychotherapist
  • Dr. Charleanea Arellano – Psychologist & Transformational Coach
  • Daniella McCrorie – SVP Health & Wellness, Zeno Group
  • Delsina West – Wellness Practitioner & Author
  • Serena Quaglia – Founder, Wellnutcake Inc.

Wellbeing at Work — Mental Health, Ethics & Human-Centered Leadership

PANEL 3

LET'S BREAK it DOWN

Growth doesn’t have to mean burnout. This honest conversation brings together founders and agency leaders to talk about building profitable businesses and careers, making the leap from practitioner to owner, and creating long-term sustainability, financially and personally.

  • Tim Nash, Founder at Good Investing
  • Theodora Jean – Founder, Coldwater Communications
  • Heidi Ruggier – CEO, Matte PR
  • Katrina Owens – Founder, Katrina Owens Media
  • Leniece Lane – Founder, Small Town Soul Marketing
  • Adrianne Fekete - Founder of I Am Unbreakable™ Global Media

If you’re thinking about your next level, this panel will open your eyes to what’s possible.

Wealth & Growth: Building Profitable, Sustainable Businesses and Careers

PANEL 5

  • Panel Sessions
  • Networking Breaks
  • General Seating
  • Everything in Regular
  • Lock-in low 2026 pricing
  • Save $50 on your ticket
  • Join us every year!
  • Everything in Regular
  • VIP Reserved Seating
  • VIP Swag Bag
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Ticket Options

PR has evolved beyond media relations into an integrated, data-informed, and creativity-driven discipline. This panel explores what’s working today, and what PR leaders must rethink to remain relevant, credible, and impactful.

What Works Well Now? The Modern Communicators Playbook

Opening Panel 1

PANEL 5

PANEL 4

PANEL 3

PANEL 2

PANEL 1

Panel Sessions

AI is no longer a future concept, it’s part of our daily work. This panel dives into how communications leaders are actually using AI today: where it enhances creativity, where it creates risk, and how to use it strategically without compromising brand trust.

How Are Communicators Thinking About AI in 2026?

Panel 2

PANEL 5

PANEL 4

PANEL 3

PANEL 2

PANEL 1

High-performing teams require psychologically safe cultures, ethical leadership, and leaders who model care alongside accountability. This panel reframes wellbeing as a strategic leadership responsibility, not a perk.

Wellbeing at Work — Mental Health, Ethics & Human-Centered Leadership

Panel 3

PANEL 5

PANEL 4

PANEL 3

PANEL 2

PANEL 1

Visibility is no longer just about reach. It’s about credibility, connection, and conversion. This panel unpacks how PR leaders can harness creators, live shopping, and personal brands to drive real business outcomes without losing trust.

Visibility That Converts and Builds Trust. Influence, Creators & New Media

Panel 4

PANEL 5

PANEL 4

PANEL 3

PANEL 2

PANEL 1

Growth doesn’t have to mean overextension. This panel offers candid insight into building profitable businesses and careers, navigating the shift from practitioner to founder, and creating sustainable growth models that protect both revenue and wellbeing. 

Wealth & Growth — Building Profitable, Sustainable Businesses and Careers

Panel 5

PANEL 5

PANEL 4

PANEL 3

PANEL 2

PANEL 1

If you’re ready to step into your next level of leadership, you can’t do it alone. Leadership is built in rooms like this, surrounded by bold thinkers, generous mentors, and industry trailblazers who challenge you to grow.

At Women in PR North America, we’ve intentionally designed this conference to help you build a powerful community around you. This is where conversations turn into collaborations, where introductions turn into partnerships, and where clarity turns into confidence.

We look very forward to seeing you in-person at our annual conference in Toronto! 

— Talia Beckett Davis
Founder and Chief Executive Officer
Women in PR North America

Get yourself in the room.
Have a seat at our table.
Grow with us.
Lift each other up.
Elevate each other.

What are you waiting for?