What to Include in Your Virtual Press Kit

What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.

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Michelle Garrett is a PR consultant and writer at Garrett Public Relations. Her articles have been published on Entrepreneur, and she frequently contributes to Muck Rack and PR Daily. Follow her on Twitter @PRisUs or connect with her on LinkedIn.