A Funny Thing Happens Without PR — Nothing!
PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…
Executives: Are You Paying Attention to the Right Media Outlets?
Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.
Introduction to Public Relations – Massive Open Online Course (MOOC)
March 8, 2016 (Vancouver, BC) – In recognition of International Women’s Day, the Organization of Canadian Women in Public Relations (CWPR) today announced the launch of its first ever massive open online course (MOOC). The course, Introduction to Public Relations, is intended to help women understand the full breadth of knowledge essential to a career in the field of public relations. Read more…
How to Launch a Career in Beauty Public Relations
So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time! Read more…
10 Tips on How to Get Promoted in PR
Do you feel that you are ready to take your career to the next level? Have you successfully landed your dream job in PR and have you been working in the industry for sometime now? But how do you get your boss to promote you? Read more…