Women in PR North America Announces New Corporate Partnership with Business Wire


The Organization of Canadian Women in Public Relations (Women in PR Canada) and the Organization of American Women in Public Relations (Women in PR USA) are pleased to announce Business Wire as a Corporate Partner with Women in PR North America.

Women in PR North America – Position Yourself As A PR Expert


Your credibility and experience is the key to a growing PR business or career. You need to showcase it the right way in order to maximize your potential and position yourself as a PR expert.

Why You Need To Create Your Own Personal Brand Image


It’s essential that you are working on building a strong personal brand on a consistent basis. People will remember YOU, as a person, before they remember your business.

A Funny Thing Happens Without PR — Nothing!


PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…

Executives: Are You Paying Attention to the Right Media Outlets?


Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.

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