Your success is our priority. We are working to shape the future of women in public relations across the Americas.
It’s essential that you are working on building a strong personal brand on a consistent basis. People will remember YOU, as a person, before they remember your business.
Video Discussion + Workbook: Developing Your Success Mindset
Do you ever wonder what sets those who accomplish incredible things in business apart from those who fail to realize their career ambitions?
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A Funny Thing Happens Without PR — Nothing!
PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…
Executives: Are You Paying Attention to the Right Media Outlets?
Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.
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