Public Relations Academy®


The Public Relations Academy® is an online training platform for women in public relations who want to build meaningful connections, find value in their PR careers, and elevate their personal brand.

Imagine yourself as part of our organization. You belong here.

If you are just starting your career journey or ready to take the leap to reach your next big goal – and wondering how YOU can do it – we get it.

We’ve created this place just for YOU.

Our organization is working to help you get a seat at the boardroom table and we want to help you get paid what you are worth. We encourage you not to settle because the minute you settle for less than you deserve you get even less than you settled for.

It’s time to take advantage of new opportunities. Your success is our success.

It’s not just women that are being affected by not getting into leadership positions and not getting paid what they are worth – it’s both women and their families who are being shortchanged.

To the tune of $700,000 up to $2 million over the course of their careers.

Women still make up less than half of the executive committee roles at most large PR firms and only four women lead agencies with more than $100 million in global revenue in North America.

Women dominate the mid-level PR ranks, doing much of the day-to-day heavy lifting, and women are more often in command at smaller-size agencies that they have founded.

We want to help you on your career journey and we are creating new opportunities –opportunities for career advancement, networking, education and speaking opportunities for our members.

You deserve to feel excited and fulfilled about your PR career.

We are helping women to establish credibility as PR industry leaders and become united in our PR careers to motivate and to inspire – no matter what stage you are in.

We are providing mentorship for women to launch a career in public relations and we are helping to ensure that women stay on the career fast track – even if they have to take a step back to navigate career and family obligations.

PUBLIC RELATIONS ACADEMY

WE ARE A COMMUNITY OF EMPOWERMENT AND COLLABORATION. WE ARE INSISTING ON YOUR SUCCESS.

The Public Relations Academy is online based so you can participate from anywhere in the world and connect with our members across the Americas. Each month we release exclusive PR content to help you reach your career goals.

PUBLIC RELATIONS ACADEMY

The Public Relations Academy serves as your annual membership experience – part online classroom, part implementation incubator, part community and mentorship support group.

As a member, you have access to self-study lessons, replays of our live events, templates and video discussions. You have access to the materials for as long as you are a member, with new content added regularly.

KEEP ON TOP OF PR TRENDS

You will keep on top of PR trends alongside other successful women in public relations who are aligned with your goals.

Get your PR questions answered from the Women in PR community. Learn about new technology, PR tools and business systems. Browse our case studies and read our member PR tips to help you keep on top of PR trends.

BUILD MEANINGFUL CONNECTIONS

Connect with other women in public relations who are aligned with your career goals in our private member groups.

Join our member groups to chat with real women in public relations about their careers. Share your aspirations and surround yourself with a community of successful women.

TRANSFORM YOUR PR CAREER

Join us in our monthly PR masterclasses and dive into new learning modules. Learn a new skill and boost your professional development.

Learn a new skill that you can implement in your current job and help you get that promotion. Mark your calendars for our events happening across the Americas and take advantage of member discounts.

INVEST IN YOUR EDUCATION

You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey.

Choose to enroll yourself in new opportunities. As women in public relations, you have unique career goals and aspirations. Choose to invest in your education and professional development. Get the PR tools you need to create a thriving career and business – swipe templates, behind the scenes footage from our live events, salary research, planning sheets, workbooks and more!

Women in Public Relations is the fastest growing PR network across the Americas.

We are partnering with businesses across the Americas to promote opportunities for women to learn and to share resources in a supportive community. We are connecting leaders, developing new industry initiatives and inspiring new graduates through our event programs. We promote a collaborative learning environment through our portfolio building courses led by industry experts.

WOMEN IN PR NORTH AMERICA

American Women in Public Relations (Women in PR USA®) and Canadian Women in Public Relations (Women in PR Canada®) has been formed to enable groups of public relations women leaders across the Americas to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together our organizations form the networking group Women in PR North America®.

YOUR SUCCESS IS OUR SUCCESS

BUILD MEANINGFUL CONNECTIONS. ELEVATE YOUR BRAND.
GROW YOUR CAREER.

Don’t just take our word for it. Here’s what our Women in PR community is saying….

Connecting and supporting each other!

“The ability to achieve successful results for our clients depends on opinions and input from a diverse group of people. Each individual team member brings fresh perspective to our clients, simply based on who they are, their background, family life, culture and their own experiences. Meeting and connecting with new people in the PR profession through Women in Public Relations, maintaining those connections and supporting each other, is a win-win for everyone.” – Wendy Hartley, Principal at Hartley PR

Building a community of collaborative PR leaders!

“Fostering a community of collaboration versus competition is so important and often overlooked in our industry. Shared insights and mentorship that drives cumulative success will always have the highest return.” – Christine Faulhaber, President & CEO, Faulhaber Communications

Take risks and align yourself with like-minded PR women!

“Women dominate the PR industry; we are in a very opportunistic place in this industry. What is most important for women in any industry is to be bold, be provocative in your thinking, take risks and surround yourself with people that believe in our vision. Success in my mind is where preparation and opportunity meet.” – Chitra Anand, Doctoral Researcher and Professor

On the importance of being a visible leader!

“It is important for women and men to see great women leaders. Every time, a person has an opportunity to see a capable, competent, hardworking and inspiring leader, it’s a chance for others to envision a future where they can guide others in their own unique way with their own unique gifts. That is done through mentorship, facilitating workshops as well as being visible whether it be in the media, one-on-one or through organizations like Women in Public Relations.” – Bunmi Adeoye, Vice-President at NKPR Inc.

Speaking at events through Women in PR!

“Supporting one another in our endeavours is key to our individual and collective success. The support that we receive from our networks and communities like Women in Public Relations can determine how far we push ourselves to bring our ideas to fruition, so we need to ensure we’re sharing our experiences, our wisdom, and offering encouragement at every opportunity.” – Olivia Lovenmark, Director of Marketing at Finhaven

PUBLIC RELATIONS ACADEMY RESOURCES

YOU CAN BE SUCCESSFUL, EARN MORE MONEY IN YOUR PR CAREER AND MOVE INTO A LEADERSHIP POSITION.

RESOURCES

Get ready to take your seat at the boardroom table.

As a member, you have access to replays of our live events, templates and video discussions, as well as a library of bonus lessons and PR tips.

The Public Relations Academy is designed around 5 pillars to help you:

  1. Create a stand-out image online;
  2. Attract your personal brand community;
  3. Promote your products or services;
  4. Get published in high-profile publications;
  5. Build your influence and scale!

PART 1

Map Your Year – PR Planning

You will know exactly where you are, how far you’ve come and what direction you need to go.

  • Planning for the year ahead may be the last thing on your mind! When it comes to your marketing and PR, we have outlined exactly what you need to factor in during your planning stage.
  • We share different types of income generator products and PR service packages that you can implement.
  • We help you ensure that each PR service offering makes a powerful promise and delivers maximum value to your PR clients.

TEMPLATES

Complimentary Templates

Access our forms and templates as part of your Women in PR membership!

CASE STUDIES

PR Case Studies

Best practice examples for your PR campaign planning.

MENTORSHIP

Your Network is Your Networth

Join our member groups to chat with real women in public relations about their careers.

  • Share your aspirations and surround yourself with a community of successful women.
  • Connect with women in PR in our private Facebook and LinkedIn groups.

NEW PR CONTENT

Additional PR Topics

We release exclusive new PR content to help you reach your career goals.

Additional topics include:

  • How to identify your ideal PR client;
  • How to plan your PR career or business strategy;
  • How to work with the media;
  • How to plan your brand content;
  • And much more!

You also get access to a range opportunities – from getting featured on our website, and the possibility of hosting an online course of your own to help share your expertise and raise awareness of what you do.

MEMBERSHIP INVESTMENT

ANNUAL MEMBER

MONTHLY PAYMENT OF

$49

Join Now

VIP MEMBER

MONTHLY PAYMENT OF

$97

Join Now

ENROLL YOURSELF IN NEW OPPORTUNITIES

Membership is open to individuals and firms who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Please contact us to join us as a partner member for additional brand building opportunities.

Our programs are online based and we host events across the Americas. Join us from anywhere across the globe!

Join our online community to gain access to our premium resources, find your next job and build contacts in your field. Take advantage of our member discounts on PR tools, events and training to help you thrive in your career.

  • Connect with women in public relations across the Americas;
  • Find new clients and prospective employers;
  • Speaker resources to help you move into the PR spotlight;
  • Access career resources to help you advance in your field;
  • Access our live Q&A’s and Masterclasses (academy only);
  • Access our research and case studies to help with your campaign planning;
  • Build your agency or brand with our PR tools;
  • Member interview spotlight shared on our magazine, social media channels and newsletter (invitation only);
  • Opportunity to be interviewed on our podcast;
  • Celebrate the accomplishments of women in your field;
  • Receive member discounts on events and training programs;
  • Access to our member Facebook and LinkedIn groups;
  • Membership badge for your website;
  • Become a mentor or mentee and build your portfolio.

MEMBER BONUSES

OUR COMMUNITY

We are shaping the future of public relations. Let us make an impact on your career success.

Learn at your own pace alongside successful women in public relations who are aligned with your goals.

“Women have played a predominant role in establishing and continuing to shape the public relations industry we know today, an achievement I am very proud of and a legacy I hope to continue through my work with this organization. I encourage women to consider joining the organization to access tools and networks to support our common goals.”

“Now, more than ever, it’s imperative that professional women take a leadership role within the business world. To do this – particularly in the PR industry – there must be a vehicle that enables us to connect, motivate, and support each other.”

“It’s refreshing to stand behind an organization that is focused on encouraging and supporting women in public relations by not only providing the tools, resources and encouragement I need to become a better PR professional, but by tackling issues around work-life balance, career advancement and equality for women in the workplace.”

“As technology continues to evolve the practice of public relations, so do the working lifestyles of professional women. Our goal is to advance the interests of female colleagues’ nation-wide inside and outside of the boardroom.”