Women in PR North America

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BusinessCampaignsGlobalLeadershipWomen in PRWomen in Public Relations in North America Research Study Investigates Workplace Gender Bias Long-Term Effects

Research shows that women face barriers in their work, either by not having enough support to keep the position and maintain a family or through the glass ceiling, unequal pay, etc. The Women in Public Relations in North America study researches all those issues, adding to the body of work undertaken by Topić et al (2019), however, it also looks at the working culture, such as networking, interaction at work, dress codes, ability to see...

CampaignsGlobalInterviewsLeadershipWomen in PR365 Stories of Canadian Women on International Women’s Day 2021

In honour of International Women’s Day 2021, we are thrilled to take part in an incredible book called Pursuit365, along with several of our fellow women in public relations and media. A project born of the desire to elevate women’s stories across the country in a moment in time when we need it most. It epitomizes the strength and unity we can achieve when we come together, share and listen. In a moving testimony of humanity,...

CampaignsGlobalLeadershipLifestyleTechnologyWomen in PRWomen in PR: Technology Trends for a Brighter 2021 and Beyond

Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...

LeadershipWomen in PRHow to Develop and Engage Your PR Team

If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. Look for the things that they’re naturally good at without trying. For example, you might have an individual on your...
2019 New Year’s Resolutions: Finding Success As Women in PR

BusinessHealthLifestyleMind HacksmoneyWomen in PR2019 New Year’s Resolutions: Finding Success As Women in PR

This year our New Year’s resolution at Women in PR is to redefine success and happiness. As women in public relations, we get to make our own rules, but the trouble is many of us are still living by the rules that others are making. Some things in life work well, but some things just don’t! If you are like many women in public relations these are the things that could be keeping you from...
Why PR Is An Integral Part Of The Revenue Ecosystem

AgencyBusinessCampaignsmoneyWomen in PRWhy PR Is An Integral Part Of The Revenue Ecosystem

If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits. Business advisor and Expedia founder Stuart MacDonald believes PR is crucial to marketing success. He’s a big believer in the power of PR. “When I was CMO at Expedia, I had a 300 million dollar marketing budget, and I told many...
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