HomeTag Women in PR

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What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy. Now, you might be wondering if the...

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Research shows that women face barriers in their work, either by not having enough support to keep the position and maintain a family or through the glass ceiling, unequal pay, etc. The Women in Public Relations in North America study researches all those issues, adding to the body of work undertaken by Topić et al (2019), however, it also looks at the working culture, such as networking, interaction at work, dress codes, ability to see...

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Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like a blog or a shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and effort into launching a new business, jumping in with both feet is far riskier than working the business on the...

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The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.

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The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

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In honour of International Women’s Day 2021, we are thrilled to take part in an incredible book called Pursuit365, along with several of our fellow women in public relations and media. A project born of the desire to elevate women’s stories across the country in a moment in time when we need it most. It epitomizes the strength and unity we can achieve when we come together, share and listen. In a moving testimony of humanity,...

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Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...