HomeTag Rick Gould

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Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...