Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in.
Professional writing is any type of writing you do in the course of your career or business – it includes everything from emails to blog posts to sales pages. Even if you don’t think of yourself as a “writer,” these forms of written communication are essential to master.
You could run a successful online business without knowing a thing about business writing. You can write in a completely casual tone, but this would be a mistake. Without a solid ability to write effectively in business, there’s a limit to how far you can go in your career.
Even though digital communications have set the bar much lower than in the past, it’s still beneficial for any women in public relations, no matter how big or small, to know how to write for business.
Business writing states important things in a clear and concise way. In business situations, it’s essential that everyone involved understands what’s going on. This is why companies put such emphasis on clarity. If there’s a misunderstanding, or if important information is left out, it can cost a company its bottom line.
An appropriate and well-written business correspondence tells the reader that this is someone they can trust. If your writing is full of spelling errors, misused words, or overly casual language that’s not appropriate for the situation, the reader may not trust you as a competent business person.
Setting high standards for your writing invokes trust in your audience, which is an invaluable asset.
A key aspect of business writing is knowing your audience.
This means knowing who they are, what they know, and what concerns them, so that you can deliver the right message in the right way. Communicating effectively in this way leads directly to higher sales. You can tell your reader how your product or service will help them, and what they need to do in order to get the benefits you promise.
Good business writing is persuasive.
Whether you want your reader to click on a link to sign up for your site, or you’d like to arrange a meeting with a professional you recently met, there’s always some persuasion involved. The ability to write well in a business context involves knowing how to persuade with words.
Proper business writing is about courtesy.
If you’ve ever written a formal email before, you’ll know that how you phrase certain things has an effect on the reader. When you know how to address someone and talk to them in a formal manner, this demonstrates respect. You can also show this level of respect in other communications, such as blog posts, articles, social media content, or marketing materials.
Business writing is a helpful skill in all areas of business. Even if you’re not writing, but communicating orally, you can use what you learn to be a better communicator. With writing, there’s always something new you can learn, and there are always further benefits to sharpening your skills in the long-term.
Many of us aren’t naturally good writers. Luckily, anyone can learn how to improve their communication skills and master business writing for better results. Want to learn more? Sign-up for our Professional Writing course.
Join the Public Relations Academy to take your creative ideas and put them into a systematic plan to help you deliver the content you need to succeed. You can also sign-up for our one-on-one coaching monthly strategy calls.
The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.