So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time!
Do your research; know what you are talking about. This goes further then buying and trying the newest NAKED pallet. Read everything about the beauty industry that you can get your hands on magazines, books, business stories/reports, blogs and twitter. This shouldn’t be hard now a day where everything is easily assessable.Besides if you really are passionate about the beauty industry you will already be well versed in everything and this will be second nature.
Be persistent! Just because a position isn’t available doesn’t mean it won’t come available. There is no harm in contacting companiesthat interest you. A good way to start the conversation is asking to do an informational interview. This allows you to develop a rapport, find out more about the company, and get some tips on getting ahead in the industry. Always follow up to show that you are interested. If it didn’t work out don’t be afraid to ask why and what you can do improve.Remember people are busy so it is best to keep your emails short and to the point.
Attend industry events and conferences. These are a great way to gain knowledge and meet important people within the industry. Always stay connected with people you meet along the way and think of everyone as a potential employer or reference.
Look the part. If you want to work in the beauty industry you need to wear makeup, do your hair and look polished. This doesn’t necessarily mean you need a full mask of makeup but you also shouldn’t be afraid of a bold lip, be authentic. Most importantly be friendly, smile and have a positive attitude. The beauty industry is fun; it is about making people feel good your personality should reflect this.
The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.