As a business owner you need a steady stream of new and returning clients so that you can know without a doubt what your profits will look like from month to month. You need to have a predictable workflow so that you can create a budget and a plan to focus on growing your business.
Running a business is stressful enough, but struggling to get and keep clients can be even more stressful. No matter what stage you are in your business, every business needs clients.
As a public relations professional, an essential part of your job is business development. The two roles go hand in hand. Part of your value in public relations is that you can help your team increase their visibility, growth and profitability.
If you really want to grow your organization, it’s essential for public relations and business development to be focused on the same goal – bringing in new sales. As a public relations professional, you need to be equipped with the skills to help you attract ideal clients and stand out from your competition.
How do you get new clients? How do you keep your clients?
Well, you have to do the work and you need a strategy. In our Fully Booked program, we discuss exactly what you need to do to get clients coming back year after year. Client attraction, or the strategies that business owners use to get more clients, is crucial. You will learn strategies for creating better and different offers for your PR services, building a reputation that brings in referrals, and know how to bring in a steady income.
I’m up to My Ears in Work Already…
There’s a common mistake that’s often made by service businesses, and especially by freelancers. When you get busy, you’ll often stop looking for new business. After all, how can you start building a relationship with a new client when you’re already swamped with work?
Searching for new leads and clients is something you should do continually, even when you have enough work, and there are several reasons why:
- Your dream client, who will supply you with high-quality and high-paying work for years to come, can come at any time, even when you’re busy. You’d hate to miss them because you are swamped with less exciting work!
- When you’re constantly getting new clients, you have the option of dropping old clients you’re not truly satisfied with or raising your rates. New clients can also help you grow the scale of your business.
- Tactics you use to gain clients, such as social media or referral marketing, are ongoing. It’s not a situation where when you need clients now, you can go somewhere and immediately find them. These tactics don’t (usually) produce immediate results. You need a sales strategy!
Are you ready to step up your organization’s approach to growing your business?
What are you waiting for? The Fully Booked course is available immediately and you can learn new strategies at your own pace. You could take this course now to learn how to bring in more clients for your business or you could delay and wind up with months of little work and even lower profits, followed by months of nose to the grindstone non-stop work that leaves you feeling stressed out and overworked.
Talia Beckett Davis is the Founder of Canadian Women in Public Relations and American Women in Public Relations. She works as the Managing Director of Pink Pearl PR.