HomeCategory Leadership

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Research shows that women face barriers in their work, either by not having enough support to keep the position and maintain a family or through the glass ceiling, unequal pay, etc. The Women in Public Relations in North America study researches all those issues, adding to the body of work undertaken by Topić et al (2019), however, it also looks at the working culture, such as networking, interaction at work, dress codes, ability to see...

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In honour of International Women’s Day 2021, we are thrilled to take part in an incredible book called Pursuit365, along with several of our fellow women in public relations and media. A project born of the desire to elevate women’s stories across the country in a moment in time when we need it most. It epitomizes the strength and unity we can achieve when we come together, share and listen. In a moving testimony of humanity,...

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Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...

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If you want to develop an effective team, you must engage with them consistently. An engaged public relations employee is more involved in your business and more likely to take on a leadership role. As a leader at your organization, you need to learn more about each team member’s natural strengths and appeal to them. Look for the things that they’re naturally good at without trying. For example, you might have an individual on your...

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As a public relations industry leader, it’s essential that you take on the responsibility to coach your team. In order to draw ideas from your team members, the best way to do this is through asking questions, listening, and then providing whatever insights you can. Your ultimate aim is to create a strategy that helps your team members solve their problems. Here are some key questions that are essential to a PR team coaching session....

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The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

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It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

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We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...