HomeCategory Leadership

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As the CEO of Women in PR North America and Pink Pearl PR, I LOVE helping others build successful businesses and careers. I know that the best way to help YOU is on an ongoing basis, month-after-month. So, we are re-launching a membership site that does exactly that. It will be re-launching officially on September 17, 2020 and I cannot wait to get started! The deadline for this opportunity is October 29, 2020.

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The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

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It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

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We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...

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Now is the perfect time to take inventory of your public relations career. For many, we are looking for a fresh start and, as we all know, change is hard. If you need the inspiration to start over in your career, we have developed some tips to help you stay focused and reach your goals. Read on to learn how you can successfully start over in your career. Take Inventory Look over the past year. What...

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Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...