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Now is the perfect time to take inventory of your public relations career. For many, we are looking for a fresh start and, as we all know, change is hard. If you need the inspiration to start over in your career, we have developed some tips to help you stay focused and reach your goals. Read on to learn how you can successfully start over in your career. Take Inventory Look over the past year. What...

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The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.

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For effective publicity, you need to be organized and put in the work to control the message you send to the public. If you want to get some press for your business or for your clients, you need to define what’s unique about your offer and make a list of brand stories to share. Once you have a newsworthy story, the next step is to reach out to journalists and influencers who can help get your story into...

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The answer is simple: so the blood doesn’t show. Many people think that once a company starts promoting its products or services, editors will be knocking at your door. In some cases, that does happen, particularly if you have the latest “hot product,” but it’s not the norm. Public relations is an important part of the marketing mix, but it’s a tremendous amount of hard, detailed work. Public relations is very different from advertising. One...

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Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business ­– it includes everything from emails to blog posts to sales pages. Even if...

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It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

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We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...