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Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...

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A lot of professional think that simply being good at something is enough to have clients knocking on their door. However, you need to be more than good to get attention and to get paid. Nailing down your first freelance client can be a daunting task, but once you get the ball rolling it becomes easier. We’ve rounded up a few ways to help you get your first freelance client. Each business is different and...

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Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. In many ways, this is the easy part even though it is essential. The hard part is ensuring that you give clients what...

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The job: Public Relations Photo Credit: Tracey Bochner, president of Paradigm PR, left, and Michael Abbass, senior vice-president, in their office in Toronto.  Brett Gundlock, for The Globe and Mail The salary:  Starts at about $40,000 for managers and grows to about $80,000 for associates and beyond. Pays about $150,000 for more senior roles, such as senior vice-president or president. The education: Marketing, communications or journalism are common routes to public relations. Colleges and universities across Canada...