What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy. Now, you might be wondering if the...
Women in PR North America asked our members for some ways to become an important industry influencer in public relations. Although it can take some time, there are certain things you can do to speed up the process.
The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.
The Public Relations Academy is open for enrollment! Get the public relations strategy you need to promote your brand, get media attention, and sell your offers. Receive public relations guidance from our team of experts to break into the media spotlight and finally feel confident about showcasing your business.
Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business – it includes everything from emails to blog posts to sales pages. Even if...
We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...
Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...
Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...
There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can put in, and so much per client that you can charge! If you’re unprepared for the year or stressed out...
As a business owner you need a steady stream of new and returning clients so that you can know without a doubt what your profits will look like from month to month. You need to have a predictable workflow so that you can create a budget and a plan to focus on growing your business.
