The Organization of Canadian Women in Public Relations is pleased to share that Talia Beckett-Davis, President of Women in PR North America and Managing Director of Pink Pearl PR, has launched the Public Relations Academy.
The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.
We all procrastinate for one reason or another. It may be mundane tasks like filing or something that requires more time and therefore seems like too much effort. However, these tasks can build up and create more stress than you felt in the first place. To help you stop procrastinating and tackle your fears face on, we’ve rounded up some great tips to get you through it all. If prioritization is a struggle for you, check...
Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...
Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business – it includes everything from emails to blog posts to sales pages. Even if...
Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...
There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can put in, and so much per client that you can charge! If you’re unprepared for the year or stressed out...
As a business owner you need a steady stream of new and returning clients so that you can know without a doubt what your profits will look like from month to month. You need to have a predictable workflow so that you can create a budget and a plan to focus on growing your business.
Your credibility and experience is the key to a growing PR business or career. You need to showcase it the right way in order to maximize your potential and position yourself as a PR expert.
Women in Public Relations exists to help you succeed and to propel you into a leadership position. PR is known as the profession where you never stop learning, where forever students learn new skills, new practices, new tactics everyday. In our Public Relations Foundations course we share how you can turn your PR dream into an actionable plan.
