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Today, the world is changing faster than ever, especially for women in public relations. From emerging technologies that are helping level the playing field, to widespread social movements that are shining a light on exploitation, to opportunities that are rising from the dark clouds of the COVID-19 pandemic, recent years have fuelled significant structural changes for women working in public relations, marketing, and communications. Of course, this isn’t to say challenges and inequalities don’t remain...

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Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

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Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as women in public relations is determined by how productive you are with your time. When everything seems to beg for...