HomeAuthor Women in PR North America

The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.

The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.


It has been proven over and over again that networking and building relationships will help you navigate your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....


Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...


A career portfolio is a collection of items that shows your work. It contains evidence of your knowledge, skills, and abilities, highlighting what you’ve learned, what you know, and what you can do. Many people assume career portfolios are only useful in a job search but they can be used in a variety of situations such as performance reviews, professional development plans, and more.


Now is the perfect time to take inventory of your public relations career. For many, we are looking for a fresh start and, as we all know, change is hard. If you need the inspiration to start over in your career, we have developed some tips to help you stay focused and reach your goals. Read on to learn how you can successfully start over in your career. Take Inventory Look over the past year. What...


Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...


Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.


In celebration of International Women’s Day, we’ve put together a list of women in public relations that are working to accelerate change. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. #EachforEqual is about ‘Collective Individualism’ This year’s IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’ We are all parts of a...