HomeAuthor Women in PR North America

The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.
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Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...

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We’ve all been there – workdays get hectic, inboxes fill up, and to-do lists quickly snowball out of control. In your state of panic, all of your tasks seem equally important and time-pressing. No matter how much you try to plan, life always puts a wrench in those plans. When everything seems to beg for your attention at once, there are several strategies you can utilize to help prioritize and put yourself back on the...

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A lot of professional think that simply being good at something is enough to have clients knocking on their door. However, you need to be more than good to get attention and to get paid. Nailing down your first freelance client can be a daunting task, but once you get the ball rolling it becomes easier. We’ve rounded up a few ways to help you get your first freelance client. Each business is different and...

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Many people don’t realize how much stress is building up until they suddenly feel overwhelmed. When you begin to feel overwhelmed, it’s important to have strategies to help you cope and relax both your mind and your body. We’ve put together some calming coping strategies that you can utilize no matter how busy you may be as a public relations professional. If You Only Have a Minute  Take deep breaths This simple tip is often overlooked...

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Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Make more money...

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Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. In many ways, this is the easy part even though it is essential. The hard part is ensuring that you give clients what...