HomeAuthor Women in PR North America

The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.
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We’ve all been there – workdays get hectic, inboxes fill up, and to-do lists quickly snowball out of control. In your state of panic, all of your tasks seem equally important and time-pressing. No matter how much you try to plan, life always puts a wrench in those plans. When everything seems to beg for your attention at once, there are several strategies you can utilize to help prioritize and put yourself back on the...

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Many people don’t realize how much stress is building up until they suddenly feel overwhelmed. When you begin to feel overwhelmed, it’s important to have strategies to help you cope and relax both your mind and your body. We’ve put together some calming coping strategies that you can utilize no matter how busy you may be as a public relations professional. If You Only Have a Minute  Take deep breaths This simple tip is often overlooked...

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Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Make more money...

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Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. In many ways, this is the easy part even though it is essential. The hard part is ensuring that you give clients what...

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It has been proven over and over again that networking and building relationships will help you in your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career. While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level....

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Tara MacInnis is the Associate Fashion and Beauty Editor at FLARE, a Canadian online fashion magazine published by Rogers Communications. Originally from Nova Scotia, her dad’s job moved her all over the world while she was growing up. Tara lived in several Canadian cities, as well as Virginia and Australia. Seven years ago, she moved to Toronto to study journalism and she’s been there ever since. Tara has been with FLARE for the past three and a half years and tells Women in...