What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy? They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy.
Now, you might be wondering if the Public Relations Academy is a good fit for you as an entrepreneur or a public relations professional.
Here are 5 reasons that you should consider joining the membership:
1. You Need Clients and Sales
If you want to build a successful business, you need to increase your visibility. If no one knows who you are, or what you offer, then how can you sell your products or services, get brand deals, or build a successful career?
You already have an existing business foundation, but marketing is a challenge. You need to become memorable and build your influence to grow your brand. When you are quoted in the media as an expert, your customers will notice, and they will flock to you instead of the competition.
If you are working in-house for an organization as a PR professional, your job is ultimately business development. Your role is to build the reputation of the organization you have been hired to represent.
Your return on marketing investment (ROMI) is measured by your ability to attract new clients and customers. If you are not able to demonstrate how your public relations efforts are helping the organization grow, you will not grow in your career.
2. You Want to Build Your PR and Marketing Skills
As an entrepreneur, you must take the time to learn how you can market your business. If you do not take the time to invest in those skills, then you will not be in control of your success. As a public relations professional, you need to learn everything you can about public relations as a strategy to grow in your career. Mastering a skill takes time and you need to be constantly learning to become successful.
3. You Crave Community and Support
You want to align yourself with other entrepreneurs and women in public relations that are working towards the same goal: getting publicity and mastering public relations strategy.
You want to be part of a community and bounce ideas off each other to create your PR strategy. You want to collaborate with like-minded successful businesswomen, get PR tips and advice to ensure that what you are doing works. You want to exchange ideas and learn about the power of PR from other professionals as you work towards building an influential brand.
4. You Want to Grow Faster
You are busy running your business and you want to grow your brand faster, but you do not have the time to do “all-the-things.” You want access to templates, and you need a publicity roadmap so you can stay focused on your goals. You want access to a PR expert to tell you what to do next so you can keep moving forward. You want to know what public relations tactics work, and what public relations tactics to avoid.
You are willing to implement a proven public relations strategy so you can get more customers and clients for your own business or for your organization.
5. You Want to Be Inspired
You want to continually learn from other entrepreneurs who have grown a successful business and experts in the PR field. You want to grow your professional development and PR skills through first-hand interactions with the pros. You want a support team to keep you feeling motivated and inspired.
If this sounds like you, then sign-up for the Public Relations Academy to access our step-by-step, publicity program to learn how to pitch the media, write content with a unique angle, and create a visible brand image that will drive sales.
About Women in Public Relations
The Organization of Canadian Women in Public Relations Ltd. (Women in PR Canada®) is an influential network of leading business women striving for excellence in the field of public relations. American Women in Public Relations (Women in PR USA®) is a division of The Organization of Canadian Women in Public Relations Ltd. Together; our organizations form the networking group Women in PR North America®.
The Organization of Canadian Women in Public Relations (Women in PR Canada) and American Women in Public Relations (Women in PR USA) is a network of leading business women striving for excellence in the field of public relations. Together, our organizations form Women in PR North America.