Home2020 2020 May

https://womeninpr.com/magazine/wp-content/uploads/2020/04/blurry-photo-of-a-woman-women-in-pr-north-america-1280x720.jpg

Do you have a passion for something that isn’t what you are currently doing in your career? If so, it may be time to start a side business like the Empress Avenue Shop, or side hustle as many call it. Although it may be tempting to want to put 100% of your time and effort into launching a new business, jumping in with both feet is far riskier than working the business on the side...

https://womeninpr.com/magazine/wp-content/uploads/2018/01/Women-in-PR-North-America_-Vancouver-Event-1-1921-x-1280-1280x720.jpg

Now is the perfect time to take inventory of your public relations career. For many, we are looking for a fresh start and, as we all know, change is hard. If you need the inspiration to start over in your career, we have developed some tips to help you stay focused and reach your goals. Read on to learn how you can successfully start over in your career. Take Inventory Look over the past year. What...

https://womeninpr.com/magazine/wp-content/uploads/2020/05/women-in-pr-north-america-talia-davis-pr-fempreneur-public-relations-academy-2-1920-x-1280-1280x720.jpg

Social media casts the net wide, but it can be somewhat unfocused. Think about it this way – you’re posting, interacting, observing, and getting feedback, and all of this is helping to raise awareness. However, publicity is a much more focused approach and it can bring more significant results. Although social media is a great way to get the word out about your business offerings, public relations is an even better approach that takes a...

https://womeninpr.com/magazine/wp-content/uploads/2018/01/Women-in-PR-North-America_-Event-Team-Photo-1920-x-1280-1280x720.jpg

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability. Related: Want to be fully booked with new clients? Create your signature system to really grow your business this year. In many ways, this...

https://womeninpr.com/magazine/wp-content/uploads/2020/03/women-in-pr-north-america-magazine-photo-2-1920-x-1280-1280x720.jpg

The only way to get real results from your publicity efforts is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.