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Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

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In celebration of International Women’s Day, we’ve put together a list of women in public relations that are working to accelerate change. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. #EachforEqual is about ‘Collective Individualism’ This year’s IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’ We are all parts of a...