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Businesses have been using newsletters for years. The tool is nothing new. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.


In celebration of International Women’s Day, we’ve put together a list of women in public relations that are working to accelerate change. International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality. #EachforEqual is about ‘Collective Individualism’ This year’s IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’ We are all parts of a...


Today, we’re more likely to connect with people digitally than face-to-face. If you’re engaged in any type of business online or off, you need to be able to convey your ideas and interact effectively with your audience. That’s where professional writing skills comes in. Professional writing is any type of writing you do in the course of your career or business ­– it includes everything from emails to blog posts to sales pages. Even if...