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Public speaking is an underrated, yet fantastic way to increase the awareness of a brand. It gives you the ability to communicate your message directly to key audiences. When used as part of the marketing mix to promote your brand and your message, it can provide a powerful boost to your campaign. However, what sets apart a regular speech from a memorable one? What makes you the perfect presenter for your client, business, or for...

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We’ve all been there – workdays get hectic, inboxes fill up, and to-do lists quickly snowball out of control. In your state of panic, all of your tasks seem equally important and time-pressing. No matter how much you try to plan, life always puts a wrench in those plans. When everything seems to beg for your attention at once, there are several strategies you can utilize to help prioritize and put yourself back on the...

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A lot of professional think that simply being good at something is enough to have clients knocking on their door. However, you need to be more than good to get attention and to get paid. Nailing down your first freelance client can be a daunting task, but once you get the ball rolling it becomes easier. We’ve rounded up a few ways to help you get your first freelance client. Each business is different and...

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There’s an often-expressed belief that successful women in business have at least seven streams of income. If up until now you’ve primarily been working with clients one-on-one, you won’t need to be told there’s a ceiling on that business model. No matter how hard you work, there are only so many hours in a day you can put in, and so much per client that you can charge! If you’re unprepared for the year or stressed out...

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Many people don’t realize how much stress is building up until they suddenly feel overwhelmed. When you begin to feel overwhelmed, it’s important to have strategies to help you cope and relax both your mind and your body. We’ve put together some calming coping strategies that you can utilize no matter how busy you may be as a public relations professional. If You Only Have a Minute  Take deep breaths This simple tip is often overlooked...

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Many of us will plan to accomplish a whole list of things in the new year. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Make more money...