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Working in public relations, you are responsible for juggling multiple PR clients and multiple priorities daily. Your to-do list is miles long and you don’t’ know how you are going to complete all of your tasks that continue to pile up. Each of us only have 24 hours in a day, but your success as women in public relations is determined by how productive you are with your time. When everything seems to beg for...

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Natasha Netschay Davies is Co-Founder, Director of PR & Digital Content at Moonraker PR, a full-service communications, PR and digital/ social media content firm based in Vancouver, B.C. In addition to her role as advisory council member with Women in PR Canada, Natasha serves as Chair of the Vancouver Chapter. She thrives on change and learning. As an Instructor at Simon Fraser University, Natasha develops the curriculum for the PR Certificate Program and Digital Media Certificate Program. She also sits on the...

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The damage may be done. A negative family environment or significant relationship has left you with poor self-esteem or poor processing habits. Or perhaps it was that toxic company you worked at for twelve years. However, no matter what caused you to adopt an “I’m doomed, I may as well give up: Happiness/success is not for me” mindset, you can make the decision to change that—starting today. One successful technique that psychologists use is called...

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As human beings, we can’t help but be influenced by what the people around us say and do. Inevitably, toxic people come into our lives—people who drag us down instead of building us up (or at least, not harming us!) If someone drains you of energy, makes you lose confidence or feel worse about yourself, cut off contact. This is easier said than done, since we all want to be loved or at least liked....

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Are you a “glass-half-empty” person? If so, call yourself on these negative, doom-and-gloom self-messages. Say to yourself: “Let’s turn this around and transform this thought into glass-half-full.” It may feel contrived and your heart may not be in this little exercise at first, if you’ve been undergoing stress or challenges in your business or personal life—but if you persevere, you will soon discover that deliberately changing glass-half-empty thoughts to glass-half-full ones increases: Gratitude Empowerment Optimism...

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This year our New Year’s resolution at Women in PR is to redefine success and happiness. As women in public relations, we get to make our own rules, but the trouble is many of us are still living by the rules that others are making. Some things in life work well, but some things just don’t! If you are like many women in public relations these are the things that could be keeping you from...

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If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits. Business advisor and Expedia founder Stuart MacDonald believes PR is crucial to marketing success. He’s a big believer in the power of PR. “When I was CMO at Expedia, I had a 300 million dollar marketing budget, and I told many...