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Women in PR North America – Online Reputation Management
Learn how to counteract negative publicity for your PR clients in the Women in PR North America Online Reputation Management program.
Have you had to counteract negative publicity for your personal brand, your organization or your PR client online? What did you do? Did it work? If you had the opportunity to do it again, what would you do differently? What if you had a step-by-step plan to guide you to manage your online reputation or your PR client’s reputation?
Online reputation management, also called ORM, refers to building, improving, or restoring your brand’s name on the Internet. In this program, we will show you how to take control of your reputation online by employing various strategies that are both proactive and reactive (for any damage control needed).
ORM is more than just social media monitoring, but it isn’t a full-on PR campaign. It involves simple tools and techniques that any Women in PR can implement. Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn’t be online, ORM is essential to any brand’s image.
Join us online in our program!