Why You Need To Create Your Own Personal Brand Image


As a public relations and branding expert, many business owners contact me to ask for help with creating their personal brand image.

My answer is this: only YOU can create your personal brand image. You know best what makes you unique. I can help guide this process, but you need to do the work.

Once you have identified what makes YOU unique from a personal branding perspective, then you should hire a consultant or agency to help you implement your ideas.

It’s essential that you are working on building a strong personal brand on a consistent basis.

People will remember YOU, as a person, before they remember your business.

Your personal brand tells people who you are, as a person, how you are unique, and what value you offer. It tells people who the human being is behind your business, and it helps your customers relate to you.

If you’re struggling to define your personal brand, an experienced branding consultant can help you better articulate it. It’s often difficult for an individual to understand exactly what they’re going for. What image do you want to create in the public’s mind about who you are and what you do? Branding professionals can help you discover and clarify the best approach.

To make the process simpler, I’ve designed a program that will help you create your personal brand image. This is the exact plan that I give to my clients if they hire me to help them create their personal brand strategy. In the program, I’m giving you an 83-page detailed step-by-step plan to help you craft your personal brand message that showcases your unique value and helps you create your personal branding kit.

You may not have the resources to tackle a personal branding exercise yourself. Most entrepreneurs are up to their ears in their daily operations and barely even have time for strategic planning and other long-term issues. If you don’t have in-house staff to help, it may be easier to enroll in our personal branding program or hire the experts to help you implement your plan.

It’s often hard to accurately see how you appear in others’ eyes. Once you have designed your own personal branding strategy, you can then bring in a branding agency to give you a fresh perspective. They can see what you’re already doing right or wrong. Their feedback can help you better decide how you want to present yourself to the world. A fresh perspective can also help you get un-stuck if you’re in a rut.

Remember, you are the expert on YOU, and you are the essential part of your personal brand. You need to spend some time in the beginning planning your personal brand strategy before you bring in a branding consultant or agency.

If you need help with your branding or PR strategy, I’d love to help, and you can learn more about the Fempreneur Personal Branding program on Fempreneur.com 

Managing Director of Pink Pearl Public Relations; Chairwoman of the Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations.

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