Woman in PR: Sabrina Lynch, Vice President at Zeno Group


Sabrina Lynch, Vice President Consumer Marketing at Zeno Group, specializes in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia. She contributes to Forbes.com, Huffington Post and PR Week. Read more…

The Future of Influencer Marketing for Public Relations Professionals


Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among ‘ordinary’ members of the public. The power of ‘stranger persuasion’ could not be ignored as the opinions shared by everyday folk on brands, experiences and social-economic issues through social media positively – or negatively – impacted the views of their peers. Read more…