One of the most common challenges you will face as a PR consultant is how to determine your rates. In this online program, we will show you how.
Creating a streamlined, scalable PR client onboarding process is essential for you, your entire team, and the client.
This is an introductory foundations course available online for students who want to pursue a career in public relations or a refresher for entry level PR practitioners. We provide an overview of the basics of the PR discipline and this course will serve as a tool to assess your PR knowledge.
You’ve just landed a new PR client. You feel the rush of signing with a new brand. It’s exciting; no matter how long you’ve been in business. What’s your next step?
Women in Public Relations exists to help you succeed and to propel you into a leadership position. We have created an audio guide to share 3 tips to help you increase your income in your PR business.
In this online course we discuss how to focus your email newsletter content to nurture potential clients and engage current customers.
Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.
To mark International Women’s Day 2018, Global Women in Public Relations asked 18 senior women working in PR and communications to share their pledges to #pressforprogress in 2018.
This is an introductory blogging fundamentals online course for students who are just getting started blogging or want to update an existing blog using best practices for PR professionals.