Woman in PR: Sabrina Lynch, Vice President at Zeno Group


Sabrina Lynch, Vice President Consumer Marketing at Zeno Group, specializes in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia. She contributes to Forbes.com, Huffington Post and PR Week. Read more…

Survey: Global Gender Pay Gap


The very first international Gender Pay Gap and Work Life Balance Survey, from ICCO sector group GWPR (Global Women in Public Relations), has now gone live. Read more…

Survey: Navigating a Woman’s Career in Public Relations – On Ramps and Off Ramps


Most professional women step off the career track at some point in their lives whether it be to raise children, care for elderly parents, or to manage other life experiences.

Read more…

The Future of Influencer Marketing for Public Relations Professionals


Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among ‘ordinary’ members of the public. The power of ‘stranger persuasion’ could not be ignored as the opinions shared by everyday folk on brands, experiences and social-economic issues through social media positively – or negatively – impacted the views of their peers. Read more…

What to Do When Your Client Doesn’t Give You Feedback


Whether you work on your own as a consultant, for a PR agency or in-house, there will be times in your work, when you need feedback from your client. Most of the times the feedback will be useful and will help you both go forward in the work you do for them and in your relationship. However, there will be times and clients, who no matter what you do, they won’t give you feedback. You will hear they are unhappy, mainly from others, but they won’t tell it straight to your face. Read more…

Woman in PR: Sarah Kagan, Revlon Professional


Sarah Kagan, a small but powerful woman, is an ambitious public relations professional with a passion for fashion, beauty, music, food and philanthropy. Her hard work ethic, relentless ambition, positive energy and bubbly personality are what sets her a part in her personal and work life. Sarah tells Canadian Women in Public Relations that balance has been key to a healthy, successful lifestyle. When she isn’t at the office or creating content for her fashion, beauty and lifestyle blog, curlychronicles.com, she spends her time socializing, indulging in some R&R or planning her next family vacation. Read more…

6 Tips for Handling a Failed Pitch


You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

Four Ways to Help Your Client Stand Out Online


It’s 2016, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.

Just to be clear; PR and publicity are not the same thing


For many people there is little distinction between public relations and publicity and the terms can be easily interchanged. The fact is they are vastly differently fields that require their own unique skills developed over many years.

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Why PR pros should join professional industry organizations


PR veterans can tell you that having a strong network is a crucial element of your career.

As a long-time PR consultant, I’m often asked how I’ve managed to stay independent over the years. I’ve never done traditional advertising for my business. Instead, one of the most effective ways I uncover new opportunities is networking. Read more…