It’s 2016, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.
Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.
It has been proven over and over again that networking and building relationships will help you in your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career.
While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level. You CAN go global. Read more…