Pitching Etiquette for PR Pros


So, you’ve done the research, brainstormed ideas and worked away to create a newsworthy story, hoping to captivate and inspire your audience. Now comes the time to contact the media and send them the perfect pitch in hopes to get some exciting buzz.

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Why PR isn’t just a career. It’s a Lifestyle


Working in PR is not like your typical office job meaning you start your job at 9 am and end at 5 pm. With the evolution of technology and the digital social media channels, PR executives have to constantly be on their social media game 24/7 creating valuable content, communicating with others, establishing a brand and voice, promoting their clients and self-promotion. It’s most common that one ends up living and breathing their PR job from when they wake up to when they fall asleep. It involves a lot of time, dedication, planning and organizing! It can be challenging but the rewards of the hard work pays off in the end. Read more…

How to Launch a Career in Beauty Public Relations


So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time! Read more…