A Funny Thing Happens Without PR — Nothing!


PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…

Executives: Are You Paying Attention to the Right Media Outlets?


Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.

This content is for Student Membership, Individual Membership and Corporate Membership members only.
Log In Register