Talia Beckett-Davis, Chairwoman and President of Women in PR USA, joined Deirdre Breakenridge, CEO of Pure Performance Communications, at Nasdaq in New York City to discuss the expansion of The Organization of Women in PR into the U.S. and their dedication to advancing women in the field of public relations.
Four key takeaways from Talia’s interview:
- Have an edge: Do for yourself what you do for your clients and exemplify personal worth by showcasing what makes you unique. Go into every interview and meeting with an angle and a firm commitment to stand behind your individual brand.
- Find a mentor, and then become one: For young women seeking to obtain leadership roles within the PR industry, having an experienced mentor can be an invaluable asset. Those seeking a path to promotion and success should look to mentors for guidance, and later return the favor by becoming supportive mentors themselves.
- Don’t be blinded by the glitz and glam: Despite the excitement and flash that appears to surround PR, the industry is still strategic and logical at its core. Success in the field is determined by a strong understanding of media, refined communications skills, and the overall ability to effectively portray content. Explore educational resources and continuing education programs to build new skills and expand your knowledge base.
- Keep your facts straight: In an age dictated by the ebbs and flows of unpredictable media, fact-checking is becoming increasingly important. The role of PR today is to discover and promote the truth, subsequently creating messages that convey that truth. Be knowledgeable on the topic you are discussing and have supporting facts to back up your claims.
Join Women in PR as a member online here: http://womeninpr.com/join-us/