Your Network is Your Net Worth: How To Make Meaningful Connections As Women In PR


Life is too short not to make meaningful connections. Be authentic, follow your passion, cultivate relationships and use social media networking to accelerate your connections.

Building a strong support network can open up doors for opportunity and is one of the most influential things you can do for your career success.

Find other women that share your business goals, but don’t be afraid to move out of your comfort zone. Do you see that shy person sitting in the corner? She may be your next client. Find ways to collaborate, especially as a solo entrepreneur, in order to reach a level of success you never thought possible.

In her book, Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age, Porter Gale defines “social capital” as your “network of authentic personal and professional relationships.” This is different from your “financial capital” and should form the most important asset in your career and business portfolio.

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The bottom line: a strong network is money in the bank.

But, how do you create your own success network? How do you build a network that goes beyond endless friends and ineffective connections? How do you create connections that are meaningful?

Start Here:

Schedule Time to Network

Life is busy and if you don’t make time for networking it won’t happen (this goes for friendships too). Make this part of your weekly to-do list when you are planning your week on Monday morning. Subscribe to networking group mailing lists in your area. Put it in your calendar and attend the event (that’s right you actually have to go to the event in order to meet new people).

Use Social Media Strategically

Did you just start a Twitter account, but not sure what to do next? Start by connecting with business women in your area that you would like to meet. Find out what networking groups they attend. Create Twitter lists of upcoming event feeds. Search hashtags.

Know Your Personal Brand

Before you attend a networking event (or job interview for that matter), you need to know what you bring to the table. Who are you outside of your organization? What business skills do you have? As an example, I’m a publicist, personal branding expert and international business advocate that specializes in women’s lifestyle brands and business in China. My skills are in global media relations, social media and content marketing.

Collaboration is Key

After you have attended an event, follow-up with your connections and book a coffee date. Your immediate goal should not be to get something from this person (i.e. job prospect, new client, etc.). Your goal should be to learn more about what this person does and how you can potentially collaborate. In an unstable job market, you want to know who you can reach out to in a time of need. Most importantly, if you are starting a business, you want to build potential references and learn from other successful women.

Attending live events is a major marketing opportunity that many Women in Public Relations shy away from for a variety of reasons.

Remember that in your overall plan, you shouldn’t be planning ONLY for the quick sale or connection. Ultimately, you want people to remember you and you should develop meaningful relationships with others both online and in real life so they will refer you to their circle of friends. Forming that relationship is also how people will get to know, like, and trust you, which will lead to sales and other referrals. Building a strong support network can open up doors for opportunity and is one of the most influential things you can do for your PR career success.

In our program, Your Network is Your Net Worth: Market Yourself Or PR Business At Live Events, we have outlined a step-by-step plan to help you get the most out of attending live events.

Managing Director of Pink Pearl Public Relations; Chairwoman of the Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations.

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