- This event has passed.
Online Workshop: Digital Marketing Social Media
October 17, 2018 @ 8:00 am - 5:00 pm$197
Your company needs to have a social media and blogging strategy to meet its online business objectives.
Your team needs to be equipped with the skills to develop an online marketing strategy and help you stand out from the competition. In this online program, you will learn about the available social media platforms for your business, such as Facebook, Twitter, Instagram, YouTube, Pinterest and building your own business blog using WordPress.
We will discuss how you can set up your chosen platforms for success right from the start. You will explore best practices for engaging with an online community and learn how to identify key stakeholders. If you are already active on social media, this program will help you rework the platforms you already have for even better results.
We will focus on the fundamental steps in building your social media campaign while focusing on what’s working best for growing your reach and retaining a healthy, active community online today.
Social media networks are always in a state of flux and it’s essential for you to stay on top of the latest trends. It’s not enough to just have a presence on the top sites. It’s not even enough to post consistently good content. In this program we discuss what content performs best on each social media platform so that you can make an informed plan. You will learn about building a blog for your business as part of your online marketing strategy. You will learn exactly why you need a business blog and what platform you should be using to create a blog.
After taking this online program, you will understand how to connect with your ideal social media community and blog readers. You will know how to maximize your content creation, how to make an impact online and how to measure that impact.
- 8 sections and 40 lessons
- 8 video and audio lessons
- Program exercises
- Workbooks to help you plan and implement your strategy
- Social media and blogging calendar to help you create your plan
- Led by the President & CEO of Women in PR North America
- Unlimited access (we add new content and keep on top of trends!)