The Future of Influencer Marketing for Public Relations Professionals


Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among ‘ordinary’ members of the public. The power of ‘stranger persuasion’ could not be ignored as the opinions shared by everyday folk on brands, experiences and social-economic issues through social media positively – or negatively – impacted the views of their peers. Read more…

Four Ways to Help Your Client Stand Out Online


It’s 2016, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.

Why Digital Networking is a Must for Your Career in PR


It has been proven over and over again that networking and building relationships will help you in your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career.

While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level. You CAN go global. Read more…