2018 Edelman Trust Barometer Special Report: Brands and Social Media


Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk. With people’s trust in social media at only 41 percent globally*, consumers are now expecting brands to help fix the problems plaguing social media.

Why PR Agencies Give Too Much Work for Free (And Shouldn’t)


Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.

Guest Post Invitation – Submit a “How to” PR Video


Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts and experiences. We would like to ask YOU to share YOUR expertise with our network! Interested in helping us,  help you? Read more…

Women in PR USA Announces Launch of New York City Chapter


Launch Event to be held June 9, 2017 following Global PR Summit New York

The Organization of American Women in Public Relations (Women in PR USA) is pleased to announce the New York City Chapter launch celebration will be held on June 9, 2017 at Novotel Times Square, following Global PR Summit New York by P World. Read more…

PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside


Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with Alison Kanski, Public Affairs & Health Reporter at PRWeek about what her group will offer and the challenges women face in the industry. Read more…

Introducing New National Organization American Women in Public Relations


New National Organization American Women in Public Relations (Women in PR USA™) Launches to Advance Women in the PR Profession across North America

Official Celebration to be held June 2017 in New York City Read more…

Woman in PR: Sabrina Lynch, Vice President at Zeno Group


Sabrina Lynch, Vice President Consumer Marketing at Zeno Group, specializes in creative planning, development and management of integrated brand-marketing campaigns spanning America, Europe and Australasia. She contributes to Forbes.com, Huffington Post and PR Week. Read more…

Survey: Navigating a Woman’s Career in Public Relations – On Ramps and Off Ramps


Most professional women step off the career track at some point in their lives whether it be to raise children, care for elderly parents, or to manage other life experiences.

Read more…