Where Should You Work: a Boutique PR Agency or a Large PR Agency?


Are you wondering about the pros and cons about working with a large PR agency versus working with a small boutique agency? Gini Dietrich wrote an excellent comparison on her blog, Spin Sucks and reading her post made me think about my career choices over the years. Though I haven´t worked with a large PR agency, I did work for several years in the different departments of a corporation, the last one being PR and communications. Read more…

Introduction to Public Relations – Massive Open Online Course (MOOC)


March 8, 2016 (Vancouver, BC) – In recognition of International Women’s Day, the Organization of Canadian Women in Public Relations (CWPR) today announced the launch of its first ever massive open online course (MOOC). The course, Introduction to Public Relations, is intended to help women understand the full breadth of knowledge essential to a career in the field of public relations. Read more…

Why PR isn’t just a career. It’s a Lifestyle


Working in PR is not like your typical office job meaning you start your job at 9 am and end at 5 pm. With the evolution of technology and the digital social media channels, PR executives have to constantly be on their social media game 24/7 creating valuable content, communicating with others, establishing a brand and voice, promoting their clients and self-promotion. It’s most common that one ends up living and breathing their PR job from when they wake up to when they fall asleep. It involves a lot of time, dedication, planning and organizing! It can be challenging but the rewards of the hard work pays off in the end. Read more…

How to Launch a Career in Beauty Public Relations


So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time! Read more…