2017 New Year’s Resolutions: Your PR Career Action Plan


Many of us will plan to accomplish a whole list of things in 2017. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 tips to help you land that new job, earn more money or simply celebrate your career successes! Read more…

PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside


Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with Alison Kanski, Public Affairs & Health Reporter at PRWeek about what her group will offer and the challenges women face in the industry. Read more…

What to Do When Your Client Doesn’t Give You Feedback


Whether you work on your own as a consultant, for a PR agency or in-house, there will be times in your work, when you need feedback from your client. Most of the times the feedback will be useful and will help you both go forward in the work you do for them and in your relationship. However, there will be times and clients, who no matter what you do, they won’t give you feedback. You will hear they are unhappy, mainly from others, but they won’t tell it straight to your face. Read more…

6 Tips for Handling a Failed Pitch


You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

Where Should You Work: a Boutique PR Agency or a Large PR Agency?


Are you wondering about the pros and cons about working with a large PR agency versus working with a small boutique agency? Gini Dietrich wrote an excellent comparison on her blog, Spin Sucks and reading her post made me think about my career choices over the years. Though I haven´t worked with a large PR agency, I did work for several years in the different departments of a corporation, the last one being PR and communications. Read more…

Introduction to Public Relations – Massive Open Online Course (MOOC)


March 8, 2016 (Vancouver, BC) – In recognition of International Women’s Day, the Organization of Canadian Women in Public Relations (CWPR) today announced the launch of its first ever massive open online course (MOOC). The course, Introduction to Public Relations, is intended to help women understand the full breadth of knowledge essential to a career in the field of public relations. Read more…

Why Digital Networking is a Must for Your Career in PR


It has been proven over and over again that networking and building relationships will help you in your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career.

While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level. You CAN go global. Read more…

Why PR pros should join professional industry organizations


PR veterans can tell you that having a strong network is a crucial element of your career.

As a long-time PR consultant, I’m often asked how I’ve managed to stay independent over the years. I’ve never done traditional advertising for my business. Instead, one of the most effective ways I uncover new opportunities is networking. Read more…

Why PR isn’t just a career. It’s a Lifestyle


Working in PR is not like your typical office job meaning you start your job at 9 am and end at 5 pm. With the evolution of technology and the digital social media channels, PR executives have to constantly be on their social media game 24/7 creating valuable content, communicating with others, establishing a brand and voice, promoting their clients and self-promotion. It’s most common that one ends up living and breathing their PR job from when they wake up to when they fall asleep. It involves a lot of time, dedication, planning and organizing! It can be challenging but the rewards of the hard work pays off in the end. Read more…