PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside


Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with Alison Kanski, Public Affairs & Health Reporter at PRWeek about what her group will offer and the challenges women face in the industry. Read more…

6 Tips for Handling a Failed Pitch


You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

The Integral Role of PR in the Revenue Ecosystem


If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.

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A Funny Thing Happens Without PR — Nothing!


PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…