You’ve just landed a new PR client. You feel the rush of signing with a new brand. It’s exciting; no matter how long you’ve been in business. What’s your next step?
Women in Public Relations exists to help you succeed and to propel you into a leadership position. We have created an audio guide to share 3 tips to help you increase your income in your PR business.
Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk. With people’s trust in social media at only 41 percent globally*, consumers are now expecting brands to help fix the problems plaguing social media.
Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.